Complete Brand Identity for Traveling Record Store
4-Track Recordsā founder (and middle school art teacher) Joel Fitzgerald can talk all day about music with rarely anything negative to say about anything. Heās like the perfect record store employee. Full of knowledge without any of the judgement. For real, Iāve seen him go for half an hour on Nantucket being ahead of their time. When he said he was starting a traveling, pop-up record store, my first thought was āMan, records are heavy!ā followed by āthis is perfect for Joelā. I really feel like this logo captures his fun and friendly nature well.

